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Jul 14 11

Social Media is Changing Your Search Results

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The rules of search results are constantly changing and is a testament to a highly dynamic industry, where there seems to be never-ending volatility in how search results are determined.

“Although traditional search engine optimization (SEO) techniques dominate the ability of achieving favorable ranking positions on major search engines, Social Media has been making a substantial push toward affecting the order in which websites appear in search results”, states Wisnefski. “The addition of Google’s +1 and Bing’s Facebook plug-in have both made a significant argument for social media’s effects on SEO and the pending public release of Google Plus will be no exception”.

Google’s +1 went live June 1, 2011, and gives users a way to recommend to their network (Google chat contacts, Gmail contacts) webpages and ads that they feel are useful and contain relevant and authoritative information. Pages that generate many +1′s will populate earlier on Google search results than those websites and ads that do not. Microsoft’s search engine, Bing, announced not long ago that a new Facebook plug-in will favor websites that have been “liked” by users’ network of contacts on Facebook. These two additions solidify the notion that one’s level of importance within the social graph is highly valued within search algorithms and rank placements. In addition, recent additions within Google’s Analytics and Web Master Tools, as well as continued Facebook Insights enhancements, allow web site owners more data than ever related to social engagement.

“The SEO industry is dramatically changing, in that search result positions are being affected by other variables of Social Media that did not use to exist”, states Wisnefski.

Although these changes are impacting SEO, it is a move to continue to provide quality content to end-users, by continuing to filter out websites and ads that lack value. The challenge for SEO firms going forward includes not only optimizing websites, but also creating enticing webpages that are likely to attract “seal of approval’s” from their users.

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Tags: seo, social media, Social Network, Social networking, social networks

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