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Feb 10 11

Dealer.com introduces all-new website platform for dealers, manufacturers and media customers

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Dealer.com, the global leader in online marketing solutions for auto dealers, today announced the launch of an entirely new online platform, a significant upgrade to its core website offering. The new functionality is the direct result of the company’s extensive investment in research and development. The overall impact of the new platform, which is fully integrated and accessible through a single login, will be to significantly enhance efficiency and reduce costs for website users.

“We’ve built another must-have product for auto retailers,” said Rick Gibbs, President and Chief Technology Officer at Dealer.com. “The new backend of the platform is truly revolutionary, and we are the first company to meaningfully infuse analytics into a dealer’s daily routine, with unique dashboards for every module. We are moving well beyond generic data reporting to provide input directly into the decision-making process and help dealers run their businesses more strategically and profitably.”

The heart of the platform is a new ControlCenter, featuring a user interface that is more intuitive and easier to use. With the new ControlCenter, which is compatible with the Apple iPad, dealers can work faster and more efficiently. Users will be able to multi- task easily, and will enjoy full browser functionality even from advanced web apps. The ControlCenter also now provides increased flexibility to support product innovation and to enhance the ability of advanced users to customize their solutions.

Another feature of the new platform is a powerful suite of analytics, including a welcome screen highlighting the latest readings and trends in three high-level performance metrics. Other dashboards feature a variety of new measurement and monitoring graphics to help dealers visualize their business better and make comparisons with their own past performance as well as industry benchmarks. The goal is to educate dealers and enable them to make more informed business decisions.

With the new platform, Dealer.com’s SmartSites are getting even smarter, increasing flexibility and conversion capabilities. Potential car buyers enjoy a more targeted experience, including incentives integration, enhanced CarFlix videos, the ability to save searches and retrieve recently searched vehicles, and the automatic population of forms on the website. Dealers have more flexibility in page layout and tool configuration options, such as the ability to use different vehicle details pages depending on their marketing focus.

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