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Feb 14 11
Recruitment company Prospect, which previously traded through three separate health brands (Optometry, Pharmacy & Dentistry), has brought these together to create the new “Prospect Health” brand and has launched the new website. The rebranding reflects a time of significant growth for the businesses and is supported by major investment in the company’s web-based recruitment strategy, mobile recruitment and associated technologies.
Dan Southwell, Operations Manager for Prospect Health said “The recruitment market is changing significantly, both in the ways people find new jobs and also how they want to be communicated with. Social Media and access to numerous information streams at the push of a button means that the traditional methods of communicating with candidates are being challenged by a new wave of methods and technologies. By investing heavily in these technologies we aim to put ourselves at the forefront of the optical, pharmacy and dentistry recruitment markets and offer our clients and candidates the benefits associated with these advances.”
The Prospect website was developed on the new Optimal iWeb platform and incorporates clear “calls to action” for candidates to create vacancy alerts, search jobs, download iPhone App, read and register for news feeds as well as pushing links to social networking sites and featured jobs. The Optimal iDrive SEO service has been retained for 12 months and has been used to date to target key skill words and will be working with Prospect to drive candidate traffic during 2011.
Leigh Skinner from Prospect Health said “Optimal have bent over backwards to make sure all our needs have been catered for and have made numerous tweaks to ensure the site is just how we want it. We are really pleased with the site and look forward to working with Optimal over the next few months to build traffic and candidate registrations.”
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